Digital leader with a bias for action
I have spent my entire career solving problems leveraging technology in a user-centric
approach to delivery, whether in the Telco, Retail or B2B industry, and over various
countries and related cultures. (France, US, Japan, Germany, UK and Denmark).
While at LEGO, I have successfully developed and led a tech org of over 100 people
and delivered business value worth over millions.
I have also radically transformed the way we operate, especially when it comes to
understand, analyze and translate user needs into awesome user experiences.
I’m a Digital Problem Solver.
Selected skills and achievements
Leadership & Team Management
- Head of department manager and manager of managers responsibility for Developers, UXers & DevOps (up to 105 engineers) at LEGO, reporting to the CIO, senior VP level.
- Mentor, recruit, and retain top talent like when recruiting 400 engineers in a new LEGO Digital Hub.
- Employee Pulse anonymous survey "Leader recommendation" score of 93%. Empower people : 96%. Create a safe environment, role model : 91%.
- Establish clear measurable goals & ways of working to optimize team performance, trust & productivity.
Engineering Excellence
- Ownership of the O365/SharePoint and ServiceNow platforms and of the 60 apps at LEGO half SAP Fiori apps and half React & React Native apps managed on GitHub.
- Led a Computer Vision initiative aiming at automating Instore Retail Execution while at LEGO and a Gamification initiative while at Fujitsu.
- Technical lead for the European release of a $50 million Global Internet platform at Intel.
- Best re-branding award after acquisition while at Fujitsu, integrating RunMyProcess.
Artificial Intelligence
- Postgraduate in AI with a track record with building solutions leveraging AI
- Amazon Alexa Munich Hackathon winner, keynote speaker at Google about Design Thinking applied to AI
- Introduced GitHub Copilot at LEGO and beta-tested Microsoft Office Copilot. Created AI agents for sentiment analysis, chatbots, and task automation.
- Collaborated with the European Center for AI from Fujitsu at the Ecole Polytechnique, Saclay - France, fitting AI into use cases for customers such as FNAC, Total or Carrefour.
Organizational strategy & UX
- Tasked by the EVP & CDTO of LEGO to develop the UX strategy and operating model for the Digital Transformation which is the biggest investment to date at LEGO.
- Created the first of its kind UX Academy to raise UX awareness leading to 2 Gartner articles. Now Advisory Board at Gartner conferences.
- Led a strategic due diligence at Orange and participated to the 10 years' company roadmap with BCG. Now often working on strategy topics with Deloitte & McKinsey.
Business outcomes & Agility
- Leading the development and the execution of the road map in an agile way and defining outcome metrics (Product OKRs) to objectively monitor success.
- Created an international award winning, high NPS and fast Intranet out of a legacy system within a year at LEGO.
- Started from scratch a UX Research department while at Fujitsu which became in less than 2 years the most profitable department of the company.
Making innovation happen
- Created the first LEGO Design System now in use across 30+ digital products promoting inner-sourcing, and saving time and efforts while ensuring coherence.
- Released the Orange Homescreen distributed on 60 millions mobile devices.
- Developed innovative observation techniques at France Telecom R&D using probes and eye tracking to catch and analyze mobile users’ activity in a realistic context of use. Published by the Wireless World Research Forum.
Peer networking
- Liaise regularly with teams from companies like SAP, Microsoft, Google, Spotify, Adidas, Meta , etc. to exchange points of view on industry trends.
- Owner and founder of one of the largest private LinkedIn Group on UX matters with 37k+ members to date.
- Developed a strong network around sustainability matters while studying at IMD. Committee member for the SAP/Accenture start-up accelerator program 2021.
Public speaking & Teaching
- Keynote speaker at various conferences and events like at SAP UX 2020, UXDX 2020, Innovation Roundtables 2021, Gartner Applications Summit (2023), etc.
- Constantly advocating for a User-First approach and educating company colleagues through internal summit events. Created the UX Guild at LEGO. Invited at the Microsoft headquarters in Redmond.
- Teaching UX to Master Students at the Paris Descartes (Paris V) university and Nice (UNSA) University.
Intercultural sensitiveness
- Proficient in living and working in different countries. Can speak French, English, German and some Danish.
- 20 years working experience within US, Japanese and European companies. Hire and lead people from all over the world, always caring for diversity & inclusion.
- Sent by France Telecom R&D to Research labs in China, USA, UK and Poland to straighten the working relationships with French headquarters.
From Design Thinking to Delivery

I have worked together with with some of the world’s most interesting companies and helped them maturing a more user centric approach. Find here a selection of some of my “success stories” that illustrate that approach.