Problem, solved.

How I led the transformation of RunMyProcess by building its UX strategy, developing a seamless mobile and low-code experience, driving brand evolution, and winning the Best Rebranding award after its acquisition by Fujitsu.

The Background

When Fujitsu acquired RunMyProcess, it inherited a powerful yet complex cloud platform designed to facilitate digital transformation through automation and integration. RunMyProcess provided enterprises with the ability to connect disparate digital resources, optimizing business processes across finance, HR, and other critical functions.

However, despite its technical strengths, the platform faced significant challenges in usability, branding, and accessibility elements essential to widespread adoption.

As Head of UX and Brand, I took on the mission to transform both the user experience and the brand identity of RunMyProcess, ensuring it could reach and serve a broader audience effectively.

The Problem

Despite its technological capabilities, RunMyProcess lacked a cohesive, user-friendly experience. The suite of tools, including the mobile app, the complex workflow solution (Suite), and EasyBuilder—a no-code/low-code solution—needed a redesign to become more intuitive and accessible.

The mobile app required a streamlined interface to empower on-the-go enterprise users, while Suite needed a UX overhaul to simplify the creation of complex business processes involving SAP, Salesforce, and other enterprise systems.

Additionally, EasyBuilder had to be transformed into a truly effortless tool for non-technical users to create business process automation without extensive IT involvement.
Compounding these UX challenges was the need for a complete rebranding post-acquisition, as RunMyProcess struggled with visibility and market positioning within Fujitsu’s portfolio.

The Solution

I led a dual-pronged transformation: a strategic UX overhaul and a brand reinvention. On the UX front, I spearheaded the redesign of the mobile app, ensuring a seamless experience for business users needing real-time automation and workflow execution. For Suite, my team restructured the interface to reduce complexity while maintaining the depth of enterprise integrations. With EasyBuilder, we adopted a user-centric design approach, enabling drag-and-drop automation with minimal learning curves, making it truly accessible to non-developers.

Simultaneously, I headed the rebranding effort, assembling a dedicated team to reshape RunMyProcess’s web presence and social media strategy. We modernized the brand identity, aligning it with Fujitsu’s vision while preserving the innovative spirit of RunMyProcess. The new branding, coupled with a robust marketing campaign, reintroduced the platform to the market as an intuitive and powerful digital transformation tool. This effort culminated in winning the Best Rebranding Award post-acquisition, validating our strategic direction.

The Benefits

The transformation of RunMyProcess had a profound impact on both users and the business.

The revamped UX led to increased adoption, with enterprise users leveraging the mobile app and Suite more efficiently than ever before.
EasyBuilder became a standout feature, empowering businesses to automate processes independently, reducing dependency on IT teams.
The enhanced usability directly contributed to customer satisfaction and retention, making RunMyProcess a go-to platform for workflow automation.

On the branding side,

The award-winning rebranding initiative positioned RunMyProcess as a leader in digital transformation solutions, increasing market visibility and engagement.
The new identity resonated with both existing and new customers, reinforcing confidence in Fujitsu’s acquisition and long-term investment in the platform.

By combining UX innovation with strategic branding, I helped establish RunMyProcess as a streamlined, user-centric, and market-leading automation solution within the Fujitsu ecosystem.

My team and I first conceived, tested and delivered an easy builder tool as part of the low-code / no-code suite.

We then created a digital suite covering both the needs of low coders and more skilled coders, working collaboratively

And this is what the product ended like:

Here is the product demo on YouTube

Digital
problem
solver…

Let’s get together and talk about your unique challenges – I’m friendly, approachable and love to work with other people to quickly solve digital problems using innovative technology.

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