I’m a 20 years’ international digital experience leader who started as UX Research/Interaction Design/Usability Expert. Now Senior Director, I am heading an IT department overlooking the making of Apps and Portals at the LEGO Group. My teams (90+ people last year) are composed of UX designers, developers, architects, system engineers, product owners and agile coaches . I have worked in Strategic Marketing, R&D and Product Development departments for some of the biggest industry players in IT, Telco and Consumer markets. I also teach at university and regularly give some keynotes.